From the founder
Rooted in the belief that in a world where masculinity is celebrated, femininity has to place, Knari - She is You, brings to each of our patrons a reminder that what the world needs today isn’t gender equality,but rather, gender equity. Empowering the divine feminine in each of our wearers, Knari, as a brand is an ode to all things beautiful and all things woman: which is where the phonetic play on the word “Nari'' made for the root of our name. Just like you, every single piece at Knari is Handmade, Hand Picked and Unique. We make bespoke one of a kin garments with every collection drop, For the fashion forward woman of today who isn’t shackled by the many years of patriarchy: the one who embraces her quirks, makes her own decisions and most important, loves being who she is, Knari is our tribute to every woman we know: we recognise the undefeatable flame within you and thus, we say at Knari… She is You.
- Vaishnavi Singh Dabi
The Spirit of Knari
Our goal is to empower and to celebrate women as we march together to reclaim our rightful place in the world with the freedom to express ourselves. Knari honours and cherishes her body for what it is. She breaks free from decades of cultural conditioning led by a patriarchal society while embracing her own unique beauty. She is fierce, funny, steadfast, and gentle. She is brave, calm, bold, shy, childish, naughty and amused. She makes her own rules, she breaks her own rules, she is focused, she is proud, and she is on her own path to become her own role model - she is you.
Of the Brand
With a backing of many decades in apparel: especially silks and sarees of all kinds across the bench, Knari is the next step – a revolution if you will – in silk and saree shopping experiences. What grew from expertise that spans decades in all things clothing: especially sarees, the patronage for Knari and everything it stands for, transcends generations, which we are now enabling into a virtual experience like no
other. Hand-picked and curated from the finest sources and an ecosystem that passionately is hands-on and involved in everything from the picking of raw material to the design of the final product, Knari gives back to all those involved in the apparel making process at the most grassroot levels, making it not only the next step in shopping for fine silk sarees but also, the culmination of everything that has gone into the creation of a multi-dimensional shopping experience through various portals under the aegis of its parent brand.